RUCIAA: Spring into the Future

Social media marketing campaign for alumni of Creative Industries program at Ryerson University.

    Project Scope

  • Graphic design
  • Copywriting
  • Social media marketing
  • Event planning

    Tools

  • Adobe InDesign
  • Adobe Photoshop

Objective

To create a cohesive and fresh branding intiative for an upcoming event to be held for Creative Industries alumni in Spring 2018.

Background

Every so often, RUCIAA gathers over a pizza to create events and programs for alumni of the School of Creative Industries at Ryerson University. After confirming the date and location of our next event, I worked to create promotional materials leading up to its execution.

I chose to go for a warm, bright colour palette that reflected the change in seasons. Creating design that could easily adapt to the ideal formats of our social media channels was also something I had to keep in mind during my design process.